Green Marketing: Social media and humor
On a recent morning I got lost in the rabbit hole that is #AgHumor on Twitter.
For a good 20 minutes or so I scrolled through the most recent posts with that hashtag — liking and sharing several as I went.
Then I went back and clicked on some of the more interesting profiles I saw and followed several people — a professor of turf science at a local college, an owner of a farm equipment franchise, and a young farmer who listed sustainable agriculture as his many interests.
I considered it time well spent.
When was the last time you shared a joke or cartoon on your social media?
Posting something that made you laugh allows others to get to know you better. You can connect through your mutual love of Monty Python or Louis C.K.
I knew I had a friend for life when a fellow attendee at an arborist conference when we bonded over Jim Gaffigan’s monologue about Hot Pockets.
You don’t have to come up with the jokes by yourself.
Just share and give credit.
You may have a favorite cartoonist or humor author that you follow on social media, retweeting or resharing their posts is a great way to boost their message and to keep in touch with customers on a slow day.
Humor is also a great stress reliever.
When you have had a bad day, sharing your pain in a post on Facebook and asking for similar tales of woe can be cathartic.
For instance, a garden-blogging friend posted the other day that her wallet was stolen while traveling and the thieves racked up $3,000 in charges at CVS.
She wanted folks to make her feel better by commenting with what they could possibly have purchased there for that amount.
The answers were inventive and fun. We all felt for her and were able to show her our concern in a light-hearted way.
As with all things online, think before you post a humorous item.
Off-color humor can offend potential clients.
Ask yourself, “Would I want my mother/grandmother to get this in her e-mail inbox?” If not, delete it.
Realize also that some people just do not have a sense of humor and will not “get it” no matter what you post.
Be prepared for a bit of explaining at times and to not be everyone’s cup of tea. But it is worth the risk as the best reason to use humor in your social media is that people will remember you and your brand.
Think about the last 25 interactions you had online.
Most were dull and run-of-the-mill, but I bet you remember the ones that made you genuinely laugh.
Some of my favorite humorous videos to watch online are by Gerard Touhey.
He owns Water Features by Gerard based in Easton, Pa, and he posts short Facebook Live videos that are full of energy and enthusiasm for his craft — they most often end with him drinking a pint of Guinness and proclaiming “life is grand.”
His sense of humor is in your face and might not be to your taste, but you won’t forget him.
(Editor’s note: Kathy Jentz is the editor/publisher of Washington Gardener Magazine, the publication for Mid-Atlantic home gardeners. She is the former Brand Ambassador for Meadows Farms Nurseries and the social media guru for various nonprofit organizations including DCGardens.com. She can be reached at KathyJentz@gmail.com or 301-588-6894.)
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